2) Competitors in China
(1) A foreign brand, combines leading-edge science and technology and functional cosmetics market secure
-China cosmetics according to the statistics of the site last year in the sales income China brand cosmetics sales is-wide by 60%, that amount is 90% of total sales.
-The highest market share LOREAL brand and top 10 in the amounts entered China mainland only
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3
1. Introduction
This report is discussing about the environmentally friendly ideas and concept with academic viewpoints of management sector. It contains environmental approaches toward relationship with the society, natural environment and traditional theories of business administration in energy, wastes, impact of the disasters caused by pollutions.
The main intention is to give some insigh
1. Introduction
1-1. Definition of TOD
The way emphasizing land use and the relevance of transportation and inducing the complex land use of public transportation center and walking – riendly transportation system environment. In terms of Urban planning TOD is recognized as techniques that controls extensional reckless city spread and changes traffic-patterns of cars-centric to public t
naturalness recognize the true labyrinth, its spread has been trying. The social value of activities through a positive change in society and the environment, human rights and seek protection against animal testing,such as environmental protection campaigns across a single generation through the corporate philosophy of many consumers, support and sympathy led.
environment.
Furthermore, compare to other competitiveness, The Face Shop do not contain those following components:
Paraben, Pigment, alcohol, artificial flavourings, benzophenone, mineral oil.
3) STP
(1) Segmentation
① Demographical variables: women (late10’s~early 30’s) who are interested in make-up
② Geographical variables: the capital-centered region, dominant commercial m
2. The Keys to Success
External Environment Analysis
●Michael Porter's 5 Forces
1) Threat of new entrants
2) Bargaining power of suppliers
3) Bargaining power of customers
4) Substitute products or services
5) Rivalry amongst existing competitors
1. 서론
과거와 달리 최근 지구환경변화문제에 대한 인식의 폭이 커지면서 항만도 환경오염의 발원지라는 인식이 확대되고 있다. 항만분야의 경우 국가별 탄소배출량 감소 계획에서 제외되어 있으나, 최근 EU를 중심으로 항공 및 해운에 대한 탄소배출량 규제 압력이 증가하고 있어 향후 항만 부문
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
It got increased markedly to twenty two trillion won when the government made a public statement about the Master plan of Restoration of four major rivers .
In the government's investment plan, the total cost is twenty two trillions. But except of the total cost of this state undertaking, twenty two trillions, two thousand billions, it will be vast.
First of all, if water improvement bu